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Consumer behaviour / Tanuj Sharma

by Tanuj Sharma.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Centrum Press, 2014Availability: Items available for loan: Main Library (1) Call number: X:321(S) Q4.

Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research / Darren Bridger.

by Bridger, Darren.

Series: Marketing science seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Koganpage, 2015Availability: Items available for loan: Main Library (1) Call number: X:321 Q5.

Consumer research / S. K. Yadav

by Yadav, S. K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Jaipur : DND Publications, 2018Availability: Items available for loan: Main Library (1) Call number: 658.834 YAD/C.

Contagious : how to build word of mouth in the digital age / Jonah Berger.

by Berger, Jonah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Simon and Schuster, 2014Availability: Items available for loan: Main Library (1) Call number: X:321:(S) Q4.

Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity / Lesley Everett.

by Everett, Lesley.

Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: Main Library (1) Call number: 658.827 EVE/C.

Done : secret deals that are changing our world / Jacques Peretti.

by Peretti, Jacques.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Hodder & Stoughton Ltd, 2017Availability: Items available for loan: Main Library (1) Call number: X Q7.

Age of surveillance capitalism : the fight for the future at the new frontier of power / Shoshana Zuboff.

by Zuboff, Shoshana.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Profile books, 2019Availability: Items available for loan: Main Library (1) Call number: 306.3 ZUB/A.

Digital leapfrogs : how technology is reshaping consumer markets in India / Vijay Mahajan.

by Vijay Mahajan.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Gurugram : Harper Business / Harper Collins, 2022Availability: Items available for loan: Main Library (1) Call number: 381.142 VIJ/D.

Behavioral economics : the basics / Philip Corr and Anke Plagnol.

by Corr, Philip | Plagnol, Anke [author.].

Series: The basicsMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Routledge, 2019Availability: Items available for loan: Main Library (1) Call number: 330.019 COR/B.

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