Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research / Darren Bridger.
Material type:
TextSeries: Marketing science seriesPublication details: London: Koganpage, 2015ISBN: 9780749473846 (paperback)Subject(s): Marketing research | Consumer behavior | BUSINESS & ECONOMICS / Marketing / Research | BUSINESS & ECONOMICS / Advertising & Promotion | BUSINESS & ECONOMICS / Consumer Behavior | BUSINESS & ECONOMICS / Marketing / GeneralDDC classification: 658.8/34 Other classification: X:321 Q5
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Lending
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Main Library | English | X:321 Q5 (Browse shelf(Opens below)) | Available | 440132 |
Total holds: 0
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