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Marketing In India: text and cases / by S. Neelamegham

by Neelamegham, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Vikas Publishing House, 2013Availability: Items available for loan: Main Library (1) Call number: X:51.2 Q3.

Selling in a week / by Christine Harvey

by Harvey, Christine.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Hodder and Stoughton, 2002Availability: Items available for loan: Main Library (1) Call number: 658.85 HAR.

Consumer behaviour in tourism / John Swarbrooke; by Susan Horner and S. Horner

by Swarbrooke, John | Horner, S | Horner, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Oxford : Butterworth Heinemann, 1999Availability: Items available for loan: Main Library (1) Call number: 338.4791 SWA.

Consumer behaviour in a week / by Susan Cave

by Cave, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Hodder and Stoughton, 2002Availability: Items available for loan: Main Library (1) Call number: 658.8342 CAV.

Consumer boycotts: effecting change through the marketplace and the media / by Monroe Friedman

by Friedman, Monroe.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Routledge, 1999Availability: Items available for loan: Main Library (1) Call number: 381.3 FRI.

Consumer behaviour / by Wayne D. Hoyer and Deborah J. Maclnnis

by Hoyer, Wayne D | Maclnnis, Deborah J.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Chennai : All India Publishers & Distributors, 1999Availability: Items available for loan: Main Library (1) Call number: x:321:(S) N9.

Changing life style and consumer behaviour / by T. Srinivasa Rao

by Srinivasa Rao, T.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Deep & Deep Publications Pvt Ltd, 2006Availability: Items available for loan: Main Library (1) Call number: X:321 P6.

Review of marketing research / edited by Naresh K. Malhotra

by Malhotra, Naresh K [editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Prentice Hall of India Private Limited, 2006Availability: Items available for loan: Main Library (1) Call number: X:51:f P5.

Pruchase decision and consumer behaviour / by A. Vinayagamoorthy

by Vinayagamoorthy, A.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi : Serials Publications, 2005Availability: Items available for loan: Main Library (1) Call number: X:51 P5.

Principles of E-Marketing / Imteyaz Ahmed.

by Imteyaz Ahmed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Anmol Publications , 2015Availability: Items available for loan: Main Library (1) Call number: X;51 (D65,4b) Q5.

Fundamentals of customer relationship management / Vikas Choudhary

by Vikas Choudhary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Anmol publications ltd, 2014Availability: Items available for loan: Main Library (1) Call number: X:515 Q4.

Consumer behaviour / Ravi Jyee and Avinash Chiranjeev

by Ravi Jyee | Avinash Chiranjeev.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Jnanada Prakashan, 2016Availability: Items available for loan: Main Library (1) Call number: X:321 Q6.

Commercial Economics / Anand Prakash

by Anand Prakash.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Random Publications, 2016Availability: Items available for loan: Main Library (1) Call number: X5 Q6.

Under the skin of the indian consumer : a new marketing model of influence for e-commerce / David Abikzir

by Abikzir, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Bloomsbury publishing, 2017Availability: Items available for loan: Main Library (1) Call number: X:321.2 Q7.

How people buy online : the psychology behind cosumer behaviour / Seema Gupta

by Seema Gupta.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Sage Publication India, 2021Availability: Items available for loan: Main Library (1) Call number: 658.8342 SEE/H.

Never before world : tracking the evolution of consumer India / Rama Bijapurkar

by Rama Bijapurkar.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Gurugram : Penguin Random House India, 2022Availability: Items available for loan: Main Library (1) Call number: 658.83954 RAM/N.

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