Neelamegham, S. <br/><br/>
Marketing In India:  text and cases / 
by S. Neelamegham 
 - New Delhi :  Vikas Publishing House,  2013. 
<br/><br/><label>ISBN: </label>9789325956766 
<br/><br/><label>Subjects--Index Terms: </label>Consumer Behaviour Marketing