TY  - BOOK
AU  - Goldstein,Noah J.
AU  - Martin,Steve J.
AU  - Cialdini,Robert B.
TI  - Yes: 60 secrets from the science of persuasion 
SN  - 9781781257425
U1  - 153.852 23
PY  - 2017///
CY  - London
PB  - Profile Books Ltd
KW  - Business communication
KW  - Persuasion (Psychology)
KW  - Marketing
KW  - Interpersonal communication
ER  -