<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Yes</title>
    <subTitle>60 secrets from the science of persuasion</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Goldstein, Noah J.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Martin, Steve J.</namePart>
    <role>
      <roleTerm type="text">Author</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Cialdini, Robert B.</namePart>
    <role>
      <roleTerm type="text">Author</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">London</placeTerm>
    </place>
    <publisher>Profile Books Ltd</publisher>
    <dateIssued>2017</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
  </physicalDescription>
  <note type="statement of responsibility">Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini</note>
  <subject authority="lcsh">
    <topic>Business communication</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Persuasion (Psychology)</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Interpersonal communication</topic>
  </subject>
  <classification authority="ddc" edition="23">153.852</classification>
  <identifier type="isbn">9781781257425</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">191113</recordCreationDate>
  </recordInfo>
</mods>
