TY  - BOOK
AU  - Berger,Jonah
TI  - Contagious: how to build word of mouth in the digital age 
SN  - 9781471111709
U1  - 658.8342 23
PY  - 2014///
CY  - London
PB  - Simon and Schuster
KW  - New products
KW  - Consumer behavior
KW  - Popularity
KW  - Economic aspects
ER  -