01135cam a2200289 i 4500 298200 298200 150611s2015 enk 000 0 eng 2015022723 9780749473846 (paperback) 9780749473853 (ebk) pcc 658.8/34 23 X:321 Q5 CC Bridger, Darren. Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research / Darren Bridger. London: Koganpage, 2015. Marketing science series Marketing research. Consumer behavior. BUSINESS & ECONOMICS / Marketing / Research. BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Consumer Behavior. BUSINESS & ECONOMICS / Marketing / General. BK 7 cbc orignew 1 ecip 20 y-gencatlg 0 0 0 0 ENG LIB LIB 2017-09-16 0 X:321 Q5 440132 2017-09-16 2613.00 2017-09-16 BK