Bridger, Darren. <br/><br/>
Decoding the irrational consumer :  how to commission, run and generate insights from neuromarketing research / 
Darren Bridger. 
 - London:  Koganpage,  2015. 
 - Marketing science series .
<br/><br/><label>ISBN: </label>9780749473846 (paperback) 
<br/><br/><label>LCCN: </label>2015022723 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Consumer behavior.<br/>BUSINESS & ECONOMICS / Marketing / Research.<br/>BUSINESS & ECONOMICS / Advertising & Promotion.<br/>BUSINESS & ECONOMICS / Consumer Behavior.<br/>BUSINESS & ECONOMICS / Marketing / General.
<br/><br/><label>Dewey Class. No.: </label>658.8/34