Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim and Renée Mauborgne.
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TextPublication details: New York : Macmillan , 2017ISBN: 9781509832194Other title: Proven steps to inspire confidence and seize new growthSubject(s): New products | Market segmentation | BUSINESS & ECONOMICS / Entrepreneurship | BUSINESS & ECONOMICS / Leadership | BUSINESS & ECONOMICS / Management | BUSINESS & ECONOMICS / Entrepreneurship | BUSINESS & ECONOMICS / Leadership | BUSINESS & ECONOMICS / Management | Market segmentation | New productsDDC classification: 658.8 Other classification:
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