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Contagious :

Berger, Jonah.

Contagious : how to build word of mouth in the digital age / Jonah Berger. - London : Simon and Schuster, 2014.

ISBN: 9781471111709

Subjects--Topical Terms:
New products.
Consumer behavior.
Popularity--Economic aspects.

Dewey Class. No.: 658.8342

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